Beschreibung des Angebots

The Master's degree is the second university degree and generally requires 90 - 120 ECTS credits. This Master's degree requires 90 ECTS credits.

This MSc in Digital Marketing is a specialized graduate program designed to equip our students with advanced knowledge and skills in the field of digital marketing. This degree focuses on strategies, techniques, and tools used to effectively promote products, services, and brands in the digital landscape. It combines theory, practical skills, and a deep understanding of consumer behavior to drive successful marketing campaigns and achieve business goals.

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TERM 1                               

• Digital Marketing (5 ECTS)
• Leading Responsibly (5 ECTS)
• Research Methods and Data Analysis (5 ECTS)
• Digital and Social Media Design (5 ECTS)

TERM 2

• The Digital Consumer (5 ECTS)
• Social Media (5 ECTS)
• Predictive Analytics & Machine Learning (5 ECTS)
• Digital Marketing Research (5 ECTS)

TERM 3

• Web Marketing Analytics & AI (5 ECTS)
• Brand Building (5 ECTS)
• Cloud Computing (5 ECTS)
• Digital Marketing Strategy (5 ECTS)

TERM 4

• Thesis (30 ECTS)                                                                                          

 TOTAL: 90 ECTS